The number of likes & comments a post has received.So what determines where your brand posts show up on a user’s feed or explore page?īasically, the Instagram algorithm sifts through all the posts made since the last time a user logged in and then ranks them based on various factors. When users open the Instagram app, posts are no longer shown in chronological order, and suggested posts are shown alongside media from people that user is following. The Instagram algorithm was created to show users content that’s most relevant and interesting to them. Here’s a quick refresher on how Instagram determines post visibility, and then we’ll dive into the details of the best time to post on Instagram. To uncover the best time to post on Instagram, you should have a basic understanding of the Instagram algorithm. However, it’s also worth your time to post Stories, feed posts, and Instagram Reels at the right time to maximize reach and connect with your highest-value followers (and beyond). As a brand, it’s obviously important to create valuable, engaging content for Instagram that resonates with your target audience. Today’s everyday Instagram user typically follows hundreds of accounts, both personal and business, and 59% of adults in the United States use the app every day.īrand marketing on Instagram has grown drastically alongside the app’s usage by consumers in the last decade business accounts post 1.6 times per day, on average.
Instagram looks different than it did just a few years ago.
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